The Fistival of Smiles. MassKara is one that has also been to almost all major festivals in the Visayas and Luzon. The word MassKara has a double meaning. First, it is a fusion of the English word "mass" or many and "kara", the Spanish word for "face." MassKara then becomes a "mass of faces," and these faces have to be smiling to project Bacolod already known in the late 70's as the City of Smiles. MassKara also is the dialect "maskara" for the English word mask, which gives rise to the use of giant smiling masks in varied hues, colors and brilliance which the gaily costumed dancers wear as they stomp, swing, pulsate and gyrate in the major streets of the city every third weeded nearest to the 19th of October, which is the City Charter Anniversary of Bacolod.The MassKara Festival is here to stay, an icon for Bacolod as the City of Smiles. Today, with the more than four hundred fifty thousand Bacolenos giving their warmest smiles, MassKara becomes a festival of a thousand smiles per minute, projecting the Bacoleno's ability to smile, to be gregarious and charming and to shoe his instinct to survive and triumph over trials and challenges. MassKara is not history nor is it anchored on any historical, religious or cultural event. Artistic, yes. MassKara is simply his story, that is the Bacoleno as a human being whose innate capacity for goodness, happiness and beauty is expressed in the sights, sounds, color and rhythm of a people celebrating the might and bounty of a Great Creator.
src: government of bacolod
"the thought here is smile even gin kaged ka.."
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